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Sync® Prima™

The next generation of the industry’s fastest-growing scoring and management system.

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Sync Service Kiosk

Our new self-service kiosk was designed to alleviate your labor concerns while enhancing the guest experience. Get guests to the fun faster with Sync Service Kiosk!

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OpenLane is a custom mobile app that increases customer loyalty by making it easier and more rewarding to connect with your center.

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Better Together

Brunswick’s unique approach to innovation is rooted in our passion for working with proprietors to develop powerful business tools that address the greatest operational challenges facing the industry. This dedicated collaboration has made Sync the most robust Center Operating System on the market. Sync Prima, the latest release of Brunswick’s transformative center operating software, introduces an array of new and enhanced features developed to elevate the guest experience while improving operational efficiency and profitability.

Prima leverages the latest mobile and self-service technologies to introduce enhanced service features that deliver the convenience, personalization and peace of mind your customers expect. Consistently satisfying these expectations builds customer loyalty, which leads to guests staying longer, returning more often, and spending more per visit.

Sync Prima centers enjoy the peace of mind that comes from knowing they have the tools they need today and a dedicated partner for whatever tomorrow brings.

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Sync Service Kiosk

Our new self-service kiosk was designed to alleviate your labor concerns while enhancing the guest experience. The fully integrated, automated technology reduces wait times, streamlines ordering, improves accuracy, and upsells on every transaction, all while offering the instant gratification your guests seek. Get guests to the fun faster with Sync Service Kiosk

Learn more about Sync Service Kiosk
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OpenLane®mobile app increases customer engagement by making it easier and more rewarding to stay connected with your center. Users can sign onto waitlists for bowling, restaurants or other attractions, track and share scoring achievements, earn reward points based on spend and activity, and access exclusive specials and coupons. OpenLane leverages Brunswick's mobile scoring control patent to create an experience that is exclusively available to Sync centers.

Learn more about OpenLane.
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OrderNow provides lane-side on-demand food-and-beverage ordering from the scoring tablet. Bowlers can easily access your full menu in a highly visual and interactive format to order and reorder as they choose.

Learn more about OrderNow.
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Online Ordering

Thanks to Online Ordering, guests can enjoy their favorite menu items on-demand from anywhere. Online Ordering features an intuitive user interface that makes ordering takeout a piece of cake. The integration with Sync POS and direct processing to remote order printers ensures that your staff will be able to process the incremental orders accurately and efficiently.

Learn more about Online Ordering.
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Floorplan is another new feature developed to streamline F&B services. Floorplan is available at the desk, as well as, mobile POS and allows you to create a customized restaurant and center layout that highlights table status to facilitate faster table-turns.

Learn more about Floorplan.
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Fully-integrated Cashless Experience

Whether it’s convenience or peace of mind your customers seek, they will love the enhancements we’ve made to the Intercard interface in support of cashless operations.

Learn more about game card transactions.